SEO rankings carry a lot of weight in the digital world. Today, 72 percent of consumers who perform a local search visit a store within five miles of their location. Additionally, 88 percent of consumers say they trust online reviews as much as personal reviews. Therefore, ranking on the first page of Google results is important if a business wishes to see good organic growth.
A consensus among marketers states how SEO campaigns are a long play, but produce some of the best ROI results. Within the cannabis space, dispensaries rely heavily on local SEO to generate both online and in-store traffic.
As we all know, Google ranks webpages, not websites. Therefore, optimizing and ensuring your entire website is functioning at its highest capacity is critical in being favored by the latest Google algorithm update. A broad, simplified view of what constitutes an SEO friendly website/webpage boils down into two categories: user experience and technical functionality.
Aspects like navigation, external sourcing, and content quality fall in line with user experience. While load speeds, site security, title tags, and meta descriptions involve the technical side.
Here are three tools to help identity SEO issues and improve your overall rankings…
Moz Link Explorer
Backlinks are a key factor in determining your domain authority and page result rankings. The Moz Link Explorer provides valuable insight into both you and your competitor’s link profile.
- Research competitor’s links
- Identify and fix broken links
- See new and lost links and discover top-performing content on your site
Screaming Frog is a robust website crawler and log analyzer that must be downloaded onto your device. It provides in-depth insight into the technical health of your site, looking at areas such as server errors, duplicate pages, blocked URLs, meta descriptions, and more. The program also integrates with Google Analytics to help produce error reports.
Google PageSpeed Insights
Site speed is one of the most important SEO factors for both the technical and user experience side of things. Page visitors don’t wait around for a slow-loading page, and search engine algorithms are sure to ding pages that don’t load in at least a few seconds. Google PageSpeed Insights allows you to see how quickly your site or specific page loads for both mobile and desktop users. After it classifies your site with a ranking of 1 to 100 (in terms of speed), a diagnostic report is generated. PageSpeed Insights delivers suggestions on how to improve your load times.
Need Help Improving Your SEO Rankings?
Elevato Marketing is a full-service digital agency specializing in cannabis advertising. With a team of experienced professionals, we are ready to help connect your products with the right clients. Contact us to see how together we can benefit your business!