5 Video Marketing Ideas to Grow Your Cannabis Business
The power of video marketing is well known. Video content is engaged and enjoyed at a higher rate than other forms of content. However, video isn’t easily produced. It requires good writing, directing, and editing — you can’t BS good video content, it won’t work.
Being in the cannabis industry, regardless of your position within the market, you’re working with a highly visual product. Therefore, the product or service you are providing has a good chance of being marketed in a visually stimulating way. According to Google, 6 out of 10 people would prefer to consume online video content compared to watching television.
With video content estimated to attract 300 percent more traffic than non-video content, investing in this form of marketing can help your company make significant jumps in growth. The beauty being, video is versatile. Video ads and campaigns can be positioned around education, brand awareness, product/service engagement, and more. Here are five key video marketing ideas that can help expand your cannabis business…
Company Culture Videos (Who We Are)
This is the type of video that nearly every business has nowadays. It introduces your company and product/service to the consumer. You detail your mission, your values, and your key selling proposition — make the case why you’re special.
“Who We Are” videos are essential to introduce yourself to consumers and help set the tone for your brand and community vibe.
Case Study / Testimonials
People still care about case studies and customer testimonials, however, if they can consume that content via video, instead of text, they will. Video is often more stimulating and requires a smaller barrier to entry for most viewers (they use passive energy compared to active energy). These types of videos are important for several reasons… First, they highlight some of your key selling points and the benefits associated with them. Second, it allows other consumers to see first hand the positive results other individuals or businesses have had with you.
This is another staple to any video marketing campaign: show off what you’re selling. These promotional videos serve as a highlight reel for your product(s) or service(s) you sell. This video form is ofter short and snappy, letting the visuals do most of the talking. However, they are often the most viewed and engaged content you will produce.
“How-To” queries make up a large chunk of Google and YouTube searches. People are constantly searching for information and instructions on how to do XYZ. Whether that is a home project or a product-specific question, today’s modern consumer likes to take in information via a visual aid.
This enables you to create “How-To” video content around your product(s) and or service(s). These videos are usually more in-depth, step-by-step guides for a better understanding of the inner workings — for consumers. This video content also gives you the opportunity to avoid the need to making pamphlets or instruction booklets to go alongside your product(s) or service(s).
People respect other people with titles. Interview videos leverage the voice of experts and are a great way to increase brand authority. By producing videos that have experts weighing in on relevant topics that related directly to the product(s) or service(s) you sell, consumer opinions can be shifted and persuaded in positive directions.
Need Help Creating Video Content?
Elevato Marketing is a full-service digital agency specializing in cannabis advertising. With a team of experienced professionals, we are ready to help connect your products with the right clients. Contact us to see how together we can benefit your business!