With the somewhat complicated advertising regulations that surround paid media campaigns for both search engines and social media, driving traffic to your cannabis website can seem slow going. Due to this, the importance of “good SEO” has skyrocketed. Herding the right audience to your cannabis site will largely depend on organic search queries for the foreseeable future.
The good news is that A LOT of search volume surrounds the cannabis industry. From the top of the funnel, all the way to the bottom, various cannabis topics are being searched for through Google. Believe it or not, sizable query requests surround things outside of local dispensary locations, such as, “cannabis cultivation process for medicinal use” or “wholesale cannabis for doctors.”
So how do you optimize your cannabis website to increase your SEO ranking and the potential of landing in front of your target audience? We’ve got the six most essential tips you need to implement today.
1. What Do Your Tags Look Like?
Title tags. Header tags. Image tags. Well crafted tags are important to the success of a page ranking well for a Google search. What do your title tags read like? Are they closely correlated with the queries you are trying to pull traffic from? Do they entice the reader?
Your header tags also need to be well thought out. These tags work like the chapter titles of a novel. They should foreshadow or blatantly sum what you are about to talk about, in addition to helping organize and progress the flow of content. Lastly, image tags must be included, without supplemental information for the image, it can’t be indexed by Google.
2. Are You Prioritizing User Experience?
Google is a business, and their goal is to connect their consumers with the information they are seeking. So if you’re a cannabis company that has a website that provides a sub-par experience for users in accessibility, quality information, etc. that will be reflected in your bounce rate. High bounce for your pages? Google sees that, and your website ranking is going to take a hard hit.
The tech giant is trying to give its users the best web surfing experience, and websites that don’t provide that are going to get buried in search page 3, 4, 5…. So it is imperative that your website is delivering positive user experiences. Be direct — give users the answers they are looking for.
An effective way to do this is by starting a blog. In-depth and frequent content will help provide a more satisfying search experience for users entering your atmosphere.
3. What Pages Are You Letting Google Index?
All the pages on your site had a purpose at one time or another. However, some pages might no longer present any value — these pages either need to be killed or removed from Google’s index. Additionally, some pages you do need to have on your site at all times, but they do not present any SEO value — these pages also need to be removed from Google’s index.
Some of these pages might include:
- Disclaimer Policies
- Terms and Conditions
- Expired Promotional Pages
- Category Pages
4. The World is Mobile. Is Your Site Ready?
Over 60 percent of Google searches are done via a mobile device. This translates to the mandatory requirement that your cannabis website is mobile friendly. If users can’t seamlessly navigate your site on their smartphone or tablet you’re most likely losing a potential customer.
This rise in mobile searches is partially fueled by the increase in voice searches. By 2020, half of Google searches are expected to be voice search queries. Therefore, to optimize your website you should invest in ensuring your site provides an easy to use mobile version for users.
5. Did You Submit an XML Sitemap to Google?
By providing Google Search Console a sitemap, you significantly increase the odds that Google bots will be able to find every essential page on your website and then index it. Your audience is going to have an extremely (extremely!) difficult time organically finding a page that isn’t indexed.
It takes 5 minutes… don’t overlook this.
6. Are Your URLs Smart?
Google uses URLs to determine relevancy and hierarchy for websites. URLs also are used by visitors as a guide to help them understand their location on your website. Do your websites clearly state what the page is about? Use your best judgment, and you’ll be fine here.
A good example of a properly named URL might be something like www.cannabiscompany.com/blog/why-medical-marijuana-is-an-effective-treatment-method/
A few good rules of thumb when naming URLs:
- Use Your Keywords (Don’t Overstuff)
- The More Readable the Better
- Exclude Dynamic Parameters When Possible
- Less Than 100 Characters is Best
- Fewer Folders is Better
Need Help Advertising Your CBD Products Online?
Elevato Marketing is a full-service digital agency specializing in cannabis advertising. With a team of experienced professionals, we are ready to help connect your products with the right clients. Contact us to see how together we can benefit your business!