Branding is everything in today’s marketing environment. It is said that buyers need to be exposed to a brand’s image/advertisements an average of seven times before they are motivated to buy. As more dispensaries enter the cannabis market, this rule is going to start to show to a greater degree.
With a variety of buying options, dispensaries need to position themselves properly in order to win over their target market. Naming your dispensary plays a big role in your future success as a company. To kick-off, it is the very first impression customers have with your business. As we all know, consumers are judgemental, and second-impressions are far and few between. In today’s world, where you can find a flavor to fit any mood, you’re not going to get to rewind someone’s first judgment about you — they are just going to move on.
A few general guidelines to naming your dispensary include:
- Keep it short & simple
- Don’t include place names (unless your business will ALWAYS remain local)
- Build a story around your name
- Consider the meaning and historical context of your desired name
- Don’t use your first or last name
- Compare it to other businesses in the industry
- Check if the URL & social media handles are available
For more specific cannabis-related naming do’s and don’ts, check out this video.
Need Help With Branding?
Elevato Marketing is a full-service digital agency specializing in cannabis advertising. With a team of experienced professionals, we are ready to help connect your products with the right clients. Contact us to see how together we can benefit your business!