A 2019 poll conducted by Pew Research found that two-thirds of Americans now support the national legalization of cannabis. As public opinion has relaxed over the past couple of decades, states across the country have changed their laws regarding the sale and consumption of cannabis products. In addition to the over 30 different states allowing the use of cannabis for medical and/or recreational purposes, the federal government has approved the sale and use of CBD products (must contain less than 0.3% THC).
As the general public grows to further support and destigmatize the use of cannabis-related products, the need for reliable educational content is necessary. Over the past 20 years, cannabis has evolved from a drug that gets you “high,” into a versatile treatment method for things like chronic pain, stress, anxiety, and more. Many people are curious about its potential use as an everyday relaxant or healthcare option.
However, the internet is littered with falsified information, misguiding claims, and unconfirmed data regarding the effects of cannabis and CBD products. Accurate and reliable information exists, but when it is mixed in with other fabricated information, it can be difficult for the consumer to know what to trust.
If potential consumers can be fed honest, educational content regarding topics like:
- The effects of cannabis for first-time users
- How CBD can impact anxiety
- What is the best way for me to consume cannabis products
- What type of strain fits my needs
- When should I consume CBD or cannabis products
- How does cannabis help reduce chronic pain
The list goes on and on, but this is the type of educational content Americans from every age bracket are seeking. People want to be able to make informed, confident decisions regarding their health and potential drug use. With the availability of accurate educational content, cannabis-related businesses are more likely to close sales.
By replacing “sales marketing” with “education marketing,” you’re able to build:
- Better consumer trust
- Deeper levels of engagement
- Establish industry authority and credibility
The demand for this type of content is there. Cannabis-related businesses just need to start prioritizing it. Make the mindset jump from the seller to the teacher.
Examples As To Why Educational Content Is Needed
Cannabis is a complicated plant. Over 100 different cannabinoid compounds are found in the plant’s make up — the two most prominent being THC and CBD. The endocannabinoid system found inside the human body has receptors throughout, including the nervous system, brain, digestive tract, immune system, skin, kidneys, and more. These receptors called CB1 and CB2, effect how cannabis and CBD products impact each unique individual.
Every individual has their own way of reacting to cannabis-related products and with different factors like consumption method, time of day, hydration, stomach consistency, strain, dosing, and more, all playing a part in the effects — it is critical for users to be well educated when navigating their experiences.
In addition, there have been thousands of cannabis and CBD products that have hit the shelves over the past decade as consumer interest has skyrocketed. This has led to some products making unconfirmed and overzealous claims about healing or enhancement. Cannabis products have shown evidence to help heal and minimize some health-related conditions, but it is not a miracle drug and that needs to be made clear.
To coincide with that, there are cannabis and CBD products that have become available that misguide the consumer based on ingredients and potency. In CBD specifically, the amount of CBD that they are said to contain was inaccurate or altogether lack the compound. Other products have been found to contain toxic compounds like heavy metals and solvents. This is another reason why education content is so important, in order to help protect the health of potential consumers and ensure their experience with cannabis-related products is safe and friendly.